
August 24th, 2011
At ROBRADY, we love to foster an atmosphere of learning into our studio and encourage the growth of creativity and innovation within our community. In early August, ROBRADY participated in a job shadowing program with the STEM program at Booker High School. Samuel Hicks, a math teacher participating in the program, spent a week working [...]
August 16th, 2011
You may have heard the term ‘necessity is the mother of invention’, however there is more to invention than satisfying a need. Taking something from an idea to a useable object is a process and requires imagination, creativity, patience, skill and science. Many people have ideas about products or technology that could be used every day, [...]
August 11th, 2011
THE STORYTELLERS
ROBRADY design is a multi-disciplinary product design and development studio that offers its multinational client base – including General Electric, Mercedes-Benz, Dell Computers, Segway, AT&T, Merial, Vectrix and Yamaha – progressive industrial design; mechanical design and product engineering; graphics, packaging, GUI, web, and eCommerce design; market research; brand and retail development; complete rapid prototyping; [...]
August 8th, 2011
I have now been in the investment business for over 15 years, and boy have I seen some shockers! More about that subject another time. So when a friend of mine called me and said he was really excited about a brand new company that had developed an amazing product for women suffering from Dysmenorrhea [...]
August 3rd, 2011
Sometimes the strongest collaborations are those you least expect (a discussion with Rob Brady on the inception of Ziivaa).
When Dr. Stephen Lee first approached ROBRADY design with his concept for a product that eliminates menstrual discomfort within minutes, we knew we were on the verge of something unprecedented. Dr. Lee’s concept was radically different from [...]