November 3rd, 2010
Captivating potential customers is critical whether it’s on the tradeshow floor, a city road or even an airport runway. Seconds are all you can count on having for making the case for your product and a compelling graphics scheme adds “wow factor”, explains product benefits and distinguishes your product from its competition. But bringing eye-catching graphics to a product can be difficult, especially for large products like industrial equipment. Vinyl graphic wraps offer an adaptive, economical and effective marketplace solution regardless of budget or production timetable. From vector backgrounds to images, benefits to branding; wrap designs can attract, inform and engage customers in ways that set products apart in the marketplace.
ROBRADY has found wraps to be an excellent solution to our clients’ needs. Our most recent success was a set of wraps created for 2 new Branson products being unveiled at the K International Trade Fair in Düsseldorf. The green tech products boast greater efficiency and nimble start/start capabilities that represent a significant advance over older, hydraulic systems requiring constant power.
The wrap designs stress both products’ organic nature and celebrate the technology behind their energy efficiency. Bold statements like “100% electric” and “Start and Stop when you need it” add to a compelling graphics package that features callouts detailing the systems’ primary benefits. The look is creating buzz on the tradeshow floor and starting conversations between customers and Branson reps.