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Business of Design

May 8th, 2012


ROBRADY at the UF Hub

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2012 has been an exciting year already for ROBRADY design at the UF Innovation Hub. Even though ROBRADY has been in our Innovation Hub office since October, the Hub officially opened on January 11th with a massive Grand Opening Celebration. U.S. Senator Bill Nelson, Gainesville Mayor Craig Lowe, University of Florida President J. Bernard Machen […]

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Florida Innovation Hub At UF

October 5th, 2011


Inside ROBRADY: An Interview With Matt Leiter

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Q. Where do entrepreneurs find investors? Depending on the type of investor whether it is a singular accredited investor acting alone, angel investor group or venture capital group, they can all be found in the usual venues that interested parties, who love innovation and technology, can interact with the creators of it. This can include […]

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Matt Leiter

August 3rd, 2011


Ziivaa + ROBRADY (Unlikely Match = Perfect Sense)

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Sometimes the strongest collaborations are those you least expect (a discussion with Rob Brady on the inception of Ziivaa). When Dr. Stephen Lee first approached ROBRADY design with his concept for a product that eliminates menstrual discomfort within minutes, we knew we were on the verge of something unprecedented. Dr. Lee’s concept was radically different […]

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ROBRADY

April 5th, 2011


Yelling Fire in a Crowded Marketplace

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Whether it is the name of your product, the sales pitch or the instruction manual, words are critically important. They have the power to drive clients and customers to your product or away from it. Take for example the Volkswagen Toureg SUV. Besides being a word whose pronunciation can be confusing, its meaning is something […]

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Copywriting

March 30th, 2011


Rob Brady Featured on IDSA

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As the Design4 Conference draws closer, the conversation of “what do you Design4?” is one that I have been having with a variety of designers around the country. From creating a system for transporting clean water in third world countries, to solving more local challenges such as humanizing products in the U.S., people design for […]

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Rob Brady

November 3rd, 2010


ROBRADY design Shows Commitment to Environmental Innovation

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ROBRADY design demonstrates its commitment to sustainable design solutions through CEO Robert Brady’s appointment to the board of Advisors of Stealth Electric 4×4 Vehicles, the company’s Green Business Partnership certification and recent accolades from The Green GOOD DESIGN program and The Design Award of the Federal Republic of Germany. Sarasota, FL, (PRWEB) November 3, 2010 […]

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ROBRADY design studio

November 3rd, 2010


Captivating Potential Customers With Graphic Wraps

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Captivating potential customers is critical whether it’s on the tradeshow floor, a city road or even an airport runway. Seconds are all you can count on having for making the case for your product and a compelling graphics scheme adds “wow factor”, explains product benefits and distinguishes your product from its competition. But bringing eye-catching […]

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Branson IR60/40i Graphic Wrap

August 2nd, 2010


Faces of Technology Interviews Rob Brady

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Rob Brady, CEO and Design Director of ROBRADY design, was chosen to participate in the 2010 Faces of Technology series hosted by the Florida High Tech Corridor. ROBRADY design was highlighted for their progressive design in multiple industries spanning from medical devices to electric vehicles.

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Robert Brady, ROBRADY design

July 19th, 2010


Charley Belcher and Fox 13 Go Crazy For ROBRADY

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Charley Belcher from Good Day Tampa Bay on FOX 13 visited the studio. A morning of filming ensued, and some great discussions about our products and processes took place. Take a look below at a few of the segments as posted on the FOX 13 website.

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Charley Belcher chats with Rob Brady outside the studio

February 11th, 2010


Design Thinking to the Rescue

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Hosting a design summit solely for designers and creative types is so last year. The forward-thinking Ringling College of Art and Design chose instead last week to spread the word about how design thinking might deliver businesses and the region from the grips of the recession.

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Rob Brady