ROBRADY Designer’s Log: EICMA, Milan, Italy

Good morning and welcome to the ROBRADY blog covering our attendance at the EICMA 2012 show in Milan, Italy. The event is scheduled from the 15th to the 18th and is an annual event showcasing two wheeled powersport vehicles and accessories. Our initial walk of the show floor on Press Day gave us an opportunity [...]

Chaos Group Interviews Erik Holmen

THE STORYTELLERS
ROBRADY design is a multi-disciplinary product design and development studio that offers its multinational client base – including General Electric, Mercedes-Benz, Dell Computers, Segway, AT&T, Merial, Vectrix and Yamaha – progressive industrial design; mechanical design and product engineering; graphics, packaging, GUI, web, and eCommerce design; market research; brand and retail development; complete rapid prototyping; [...]

A Global Strategy with a Woman at the Helm

I have now been in the investment business for over 15 years, and boy have I seen some shockers!  More about that subject another time. So when a friend of mine called me and said he was really excited about a brand new company that had developed an amazing product for women suffering from Dysmenorrhea [...]

Ziivaa + ROBRADY (Unlikely Match = Perfect Sense)

Sometimes the strongest collaborations are those you least expect (a discussion with Rob Brady on the inception of Ziivaa).

When Dr. Stephen Lee first approached ROBRADY design with his concept for a product that eliminates menstrual discomfort within minutes, we knew we were on the verge of something unprecedented. Dr. Lee’s concept was radically different from [...]

ROBRADY Recognized at Designpreis Ceremony in Frankfurt

On February 11th, 2011, the ceremony for the Design Award of the Federal Republic of Germany (Designpreis) 2011 was hosted at the Frankfurt Exhibition Building in Germany. ROBRADY design was recognized with a silver award for the db0 3.0 Folding Electric bike. This is quite an honor as this is a closed competition – government [...]

Charley Belcher and Fox 13 Go Crazy For ROBRADY

Charley Belcher from Good Day Tampa Bay on FOX 13 visited the studio. A morning of filming ensued, and some great discussions about our products and processes took place. Take a look below at a few of the segments as posted on the FOX 13 website.

ROBRADY design and DK City’s db0 Electric Folding Bike Thrills Taipei

At their December 26th launch party at Taipei 101 in Taipei, Taiwan, DK City unveiled the db0 3.0 electric folding bike to the attending public, including over 80 press representatives. Mr. Matthew “Mashow” Lien and his wife Daisy, spokescouple for the db0 3.0, joined DK City President Mr. Hans Huang to host the party. Mr. [...]

ROBRADY Unfolds the Gold at the 2009 Spark Awards

ROBRADY design has been awarded a Gold Spark award in the Mobility category of this year’s competition for their db0 Electric Folding Bike design.  Partnering with Taiwanese manufacturer DK City, ROBRADY design developed a eco-conscious, user friendly e-bike that celebrate the concept of a “folding bike” – a uniquely original design solution that is instantly [...]

Rob Brady, Ed Benjamin and David Cabanban Discuss Electric Bikes

E-bike consultant Ed Benjamin; David Cabanban of Sanyo; and Rob Brady of ROBRADY design discuss electric bikes with BikeBiz executive editor Carlton Reid. 29-minute show was filmed at Interbike Las Vegas in September 2009.

ROBRADY Designer’s Log: Eurobike Wrap

It’s great to be back in the USA and before we can call our Eurobike Mission a wrap, we have a few photos to share. What we liked and what we thought was interesting- if you want more or have a question on anything let us know.
One of the highlights of the show was a [...]