Back to School with ROBRADY

At ROBRADY, we love to foster an atmosphere of learning into our studio and encourage the growth of creativity and innovation within our community. In early August, ROBRADY participated in a job shadowing program with the STEM program at Booker High School. Samuel Hicks, a math teacher participating in the program, spent a week working [...]

GWIZ Fab Lab helps bring ideas to life

You may have heard the term ‘necessity is the mother of invention’, however there is more to invention than satisfying a need. Taking something from an idea to a useable object is a process and requires imagination, creativity, patience, skill and science. Many people have ideas about products or technology that could be used every day, [...]

Chaos Group Interviews Erik Holmen

THE STORYTELLERS
ROBRADY design is a multi-disciplinary product design and development studio that offers its multinational client base – including General Electric, Mercedes-Benz, Dell Computers, Segway, AT&T, Merial, Vectrix and Yamaha – progressive industrial design; mechanical design and product engineering; graphics, packaging, GUI, web, and eCommerce design; market research; brand and retail development; complete rapid prototyping; [...]

Ziivaa + ROBRADY (Unlikely Match = Perfect Sense)

Sometimes the strongest collaborations are those you least expect (a discussion with Rob Brady on the inception of Ziivaa).

When Dr. Stephen Lee first approached ROBRADY design with his concept for a product that eliminates menstrual discomfort within minutes, we knew we were on the verge of something unprecedented. Dr. Lee’s concept was radically different from [...]

Inside ROBRADY: An Interview With Robert Donovan

Q. Of the experience you have gained managing different projects and teams, how does that contribute to managing a diverse team like ROBRADY?
Over the course of my career I have been fortunate enough to work hands-on with a huge variety of different types of projects, [...]

Inside ROBRADY: An Interview with David Prager

Q. What do you think is the most important skill to have in order to compete in the graphic design field?
This is a question that everyone asks and I find it at times a difficult one to answer. The answer also changes depending on who I am talking to. I think that when I first [...]

Yelling Fire in a Crowded Marketplace

Whether it is the name of your product, the sales pitch or the instruction manual, words are critically important. They have the power to drive clients and customers to your product or away from it.
Take for example the Volkswagen Toureg SUV. Besides being a word whose pronunciation can be confusing, its meaning is something far [...]

Rob Brady Featured on IDSA

As the Design4 Conference draws closer, the conversation of “what do you Design4?” is one that I have been having with a variety of designers around the country. From creating a system for transporting clean water in third world countries, to solving more local challenges such as humanizing products in the U.S., people [...]

Inside ROBRADY: An Interview with Ryan Donahue

Q. What fascinates you in building prototypes?
The most fascinating part of building prototypes is that the nature of our work forces us to research, explore, experiment, learn, and develop innovative models day in and day out. Just as products are redesigned and developed so are the materials and processes used in the fabrication. There [...]

An Intern’s Perspective

It’s almost impossible to truly know if you’ll enjoy a certain job or career until you try it, and an internship is the perfect way to “test the waters”.
For students and recent graduates, participating in an internship is an excellent way to shape and plan for a successful career. Not everything can be taught in [...]