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Editorial

November 13th, 2012


ROBRADY Designer’s Log: EICMA, Milan, Italy

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Good morning and welcome to the ROBRADY blog covering our attendance at the EICMA 2012 show in Milan, Italy. The event is scheduled from the 15th to the 18th and is an annual event showcasing two wheeled powersport vehicles and accessories. Our initial walk of the show floor on Press Day gave us an opportunity […]

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EICMA Day 1 (38 of 59)

August 24th, 2011


Back to School with ROBRADY

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At ROBRADY, we love to foster an atmosphere of learning into our studio and encourage the growth of creativity and innovation within our community. In early August, ROBRADY participated in a job shadowing program with the STEM program at Booker High School. Samuel Hicks, a math teacher participating in the program, spent a week working […]

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Teacher Sam Hicks visits ROBRADY

August 16th, 2011


GWIZ Fab Lab helps bring ideas to life

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You may have heard the term ‘necessity is the mother of invention’, however there is more to invention than satisfying a need. Taking something from an idea to a useable object is a process and requires imagination, creativity, patience, skill and science. Many people have ideas about products or technology that could be used every day, […]

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GWIZ entrance

August 11th, 2011


Chaos Group Interviews Erik Holmen

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THE STORYTELLERS ROBRADY design is a multi-disciplinary product design and development studio that offers its multinational client base – including General Electric, Mercedes-Benz, Dell Computers, Segway, AT&T, Merial, Vectrix and Yamaha – progressive industrial design; mechanical design and product engineering; graphics, packaging, GUI, web, and eCommerce design; market research; brand and retail development; complete rapid […]

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db0 electric folding bicycle Vray rendering

August 3rd, 2011


Ziivaa + ROBRADY (Unlikely Match = Perfect Sense)

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Sometimes the strongest collaborations are those you least expect (a discussion with Rob Brady on the inception of Ziivaa). When Dr. Stephen Lee first approached ROBRADY design with his concept for a product that eliminates menstrual discomfort within minutes, we knew we were on the verge of something unprecedented. Dr. Lee’s concept was radically different […]

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ROBRADY

July 6th, 2011


Inside ROBRADY: An Interview With Robert Donovan

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Q. Of the experience you have gained managing different projects and teams, how does that contribute to managing a diverse team like ROBRADY? Over the course of my career I have been fortunate enough to work hands-on with a huge variety of different types of projects, clients and people. I have been given considerable latitude […]

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Robert S. Donovan

May 16th, 2011


Inside ROBRADY: An Interview with David Prager

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Q. What do you think is the most important skill to have in order to compete in the graphic design field? This is a question that everyone asks and I find it at times a difficult one to answer. The answer also changes depending on who I am talking to. I think that when I […]

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David Prager, Graphic Design Director

April 5th, 2011


Yelling Fire in a Crowded Marketplace

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Whether it is the name of your product, the sales pitch or the instruction manual, words are critically important. They have the power to drive clients and customers to your product or away from it. Take for example the Volkswagen Toureg SUV. Besides being a word whose pronunciation can be confusing, its meaning is something […]

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Copywriting

March 30th, 2011


Rob Brady Featured on IDSA

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As the Design4 Conference draws closer, the conversation of “what do you Design4?” is one that I have been having with a variety of designers around the country. From creating a system for transporting clean water in third world countries, to solving more local challenges such as humanizing products in the U.S., people design for […]

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Rob Brady

March 4th, 2011


Inside ROBRADY: An Interview with Ryan Donahue

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Q. What fascinates you in building prototypes? The most fascinating part of building prototypes is that the nature of our work forces us to research, explore, experiment, learn, and develop innovative models day in and day out. Just as products are redesigned and developed so are the materials and processes used in the fabrication. There […]

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Ryan Donahue