Editorial
February 7th, 2011
Inside ROBRADY: An Interview with Erik Holmen
Q. How long have you been an industrial designer and what is your schooling background?
I trained at the College for Creative Studies (CCS) in Detroit, graduating in 2003 with a BFA in industrial design. Growing up, I loved drawing and designing airplanes and spaceships, wanting to be an aerospace engineer. This was before I knew about [...]
READ MORENovember 3rd, 2010
Captivating Potential Customers With Graphic Wraps
Captivating potential customers is critical whether it’s on the tradeshow floor, a city road or even an airport runway. Seconds are all you can count on having for making the case for your product and a compelling graphics scheme adds “wow factor”, explains product benefits and distinguishes your product from its competition. But bringing eye-catching [...]
August 5th, 2010
The rMoto Becomes An American Dream
Unappreciated by the world is the fact that in today’s elusive studio of motorcycle design America is a major player – for some, the major player. Dozens of designers, engineers and craftsmen are creating some of the most exciting and innovative motorcycles the world has ever seen – ever dreamed about. This doesn’t just mean [...]
August 2nd, 2010
Faces of Technology Interviews Rob Brady
Rob Brady, CEO and Design Director of ROBRADY design, was chosen to participate in the 2010 Faces of Technology series hosted by the Florida High Tech Corridor. ROBRADY design was highlighted for their progressive design in multiple industries spanning from medical devices to electric vehicles.
July 23rd, 2010
Alternative Vehicles – Evolution or Revolution, part 2
My team and I started to prepare the booth at the ’08 INDY Motorcycle Industry Expo very early in the morning. We had spent the last two days setting up. The show didn’t start until 10:00 am, but we were there at 8:00 am because we were anxious to get everything ready. The truth is we were very nervous. This was the very first motorcycle industry event that Vectrix Corporation had ever attended in North America, and we wanted to make a good showing.
July 19th, 2010
Charley Belcher and Fox 13 Go Crazy For ROBRADY
Charley Belcher from Good Day Tampa Bay on FOX 13 visited the studio. A morning of filming ensued, and some great discussions about our products and processes took place. Take a look below at a few of the segments as posted on the FOX 13 website.
June 30th, 2010
Alternative Vehicles – Evolution or Revolution, part 1
We seem to be surrounded by people who tell us we are living in the age of a personal transport revolution. Their main reference point for this bold statement is that motorcycles powered by electric propulsion systems have become available. But while the use of batteries as the energy source to drive motorcycles is considered by many to be a revolution, it is in fact part of an evolutionary process.
February 11th, 2010
Design Thinking to the Rescue
Hosting a design summit solely for designers and creative types is so last year. The forward-thinking Ringling College of Art and Design chose instead last week to spread the word about how design thinking might deliver businesses and the region from the grips of the recession.
February 9th, 2010
ROBRADY Covers the 2010 Social Media Conference in Miami
Recently I traveled to Miami to represent ROBRADY at the 2010 Social Networking Conference. Overall it generated some great enthusiasm and I walked away with fresh ideas for our social media agenda. The dominating theme of the conference was how to build relationships through the various social media channels and use Web 2.0 tools to [...]
February 4th, 2010
Inventing, Inc.
Yeah, we get it, you have an idea – but is it a good one? In an era of people lining up for “cattle calls,” queues are stretched around the corner and full of inventors hoping to get a shot at pitching their ideas for an infomercial or hitting the “big time” on a major [...]
