Unappreciated by the world is the fact that in today’s elusive studio of motorcycle design America is a major player – for some, the major player. Dozens of designers, engineers and craftsmen are creating some of the most exciting and innovative motorcycles the world has ever seen – ever dreamed about. This doesn’t just mean “yet another chopper”. It means names like Confederate, Ecosse, Fischer, Roehr, Vectrix (producing an electric sportbike), and MotoCzysz in addition to, and no less worthy in this context, the establishment Harley-Davidson with Buell, Victory, and even Indian. Award-winning author Alan Cathcart visits twenty-five shops interviews the designers and engineers and rides the motorcycles. Each shop, interviewee and motorcycle has been photographed especially for this book.

Check out the following excerpt from the book featuring the rMoto Electrix Superbike. You can also download a PDF file here. To purchase a copy of American Dream Bikes by Alan Cathcart click here.

The Florida High Tech Corridor is highlighting entrepreneurs in the region that are developing innovative technologies with the potential to revolutionize the industry.  These “Faces of Technology” interviews appear on the Faces of Technology YouTube channel, where viewers can watch these dynamic individuals tell their own stories.  Each of these 16 professionals discusses how they are using technology to facilitate the growth and development of creativity in the region.

“These Faces of Technology profiles showcase the extraordinarily diverse high tech sectors in the region through the eyes of industry experts,” said Randy Berridge, president of the Florida High Tech Corridor Council.  “They stand as testaments to the Corridor’s potential to significantly impact entire industries, if not the world.  We are so proud that they call Florida’s High Tech Corridor home, and we salute their passion and commitment.”

The Florida High Tech Corridor Council (FHTCC) is an economic development initiative of the University of Central Florida (UCF), the University of South Florida (USF) and the University of Florida (UF) whose mission is to grow high tech industry and innovation through research, workforce and marketing partnerships. A partnership involving more than 20 local and regional economic development organizations (EDOs) and 14 community colleges, the Council is co-chaired by the presidents of UCF, USF and UF. The Council includes the presidents of two of the community colleges, the president of Florida Institute of Technology and representatives of high tech industry.

ROBRADY design is a multi-disciplined product design and development studio that offers its multinational client base—including General Electric, Mercedes-Benz, Dell Computers, Parker Hannifin, AT&T, Merial and Volvo Penta—progressive industrial design, mechanical design and engineering, graphics /packaging / GUI / web and eCommerce design, market research, brand and retail development, complete rapid prototyping and production program management. ROBRADY design stresses comprehensive speed-to-market product solutions by collaborating to identify the greatest areas of opportunity and producing innovative designs to deliver profitable product solutions. ROBRADY delivers design, production and capital solutions to their clients in support of their research to reality philosophy.