It’s likely that if consumers are going to part with their hard earned money it will be for something that makes a product they already understand even better.

Good point. I think we've seen a lot of that this past year, especially in the mobile/smartphone industry. Certainly the LG Projector Phone is a good example that appeals to many sales representatives and on-the-go CEOs who need to visually communicate ideas quickly without dragging along a lot of accessories.