ROBRADY was represented by Michael Spieckermann and Claus Fischer of Innovative Bikes (db0 distributors) located in Ludenscheid, Germany. Innovative Bikes distributes the db0 throughout Germany and neighboring countries. Their website is http://www.innovativebikes.de.

The Design Award of the Federal Republic of Germany is the country‘s highest distinction in the field of design. It is known as the “Prize of Prizes”. This year, the organizers of the Design Award of the Federal Republic of announced a record number of entries – over 1,500 products were submitted for the competition. 25 winners in the product design category and 24 winners in the communication design category received the Design Award.

ROBRADY design demonstrates its commitment to sustainable design solutions through CEO Robert Brady’s appointment to the board of Advisors of Stealth Electric 4×4 Vehicles, the company’s Green Business Partnership certification and recent accolades from The Green GOOD DESIGN program and The Design Award of the Federal Republic of Germany.

Sarasota, FL, (PRWEB) November 3, 2010 – ROBRADY design, a vanguard of innovative and ecologically responsible design solutions for over two decades, has a portfolio that covers multiple industries and a client base that covers the globe. As the company continues to grow, so does its active and demonstrable commitment to sustainable, green design solutions.

In October, CEO Robert Brady accepted a seat on the board of advisors for Stealth Electric 4×4 Vehicles. Stealth, an Atlanta-based company, produces utility vehicles such as the Commander and the 64-volt Apache which are geared for the outdoor enthusiasts from hunters to golfers. “I’m excited to be part of the Stealth team,” says Brady. “They are constantly pushing the limits and redefining what electric 4×4 vehicles can be.”

On the corporate level, ROBRADY design received certification from the Green Business Partnership (GBP) in July. The GBP was initiated through a grant from the Florida Department of Environmental Protection to Sarasota County and has over 125 local members. Certification from the partnership recognizes those companies, business organizations and local governments that literally make environmental responsibility part of their business.

And ROBRADY’s dedication to sustainable design continues to garner acclaim in the U.S. and abroad. Last month, the studio won both a Design Award of the Federal Republic of Germany and a Green GOOD DESIGN™ Award for its work on the innovative db0 electric folding bicycle.

The Design Award of the Federal Republic of Germany is particularly distinctive because it is conferred only on products that have already proven their marketplace excellence by having won previous awards. More than just a high honor, the award provides recipients a means for demonstrating long-term success of their designs and brands.

Similarly, the Green GOOD DESIGN™ award, a specialized edition of the GOOD DESIGN™ program, emphasizes the importance of sustainable design and promotes international awareness of those companies doing the best job in sustainable design for the environment.

One of the largest and most prestigious design awards in the world, the Red Dot is a mark of excellence that serves as a preview of products to come. This year’s competition saw 180 awards issued among a pool of over 3,000 contestants from over 50 countries.

Andy Morrison, CEO of Wizard Machines, maker of the Rescue Wizard, approached ROBRADY with the concept for this life-saving tool unlike anything on the market. Leveraging mechanical and industrial design expertise, the studio exceeded the concept profile, delivering a device with great humanitarian and commercial appeal. Aside from obvious rescue applications, the Rescue Wizard could be indispensable for road crews, the forestry service, the military and outdoorsmen as well.

Andy Morrison of Naples, Florida founded Wizard Machines in 2008. Morrison had the idea for the Rescue Wizard for over 25 years, but until recently, the technology did not exist to achieve his vision for a reliable machine that was both light and durable. Then, in 2008 he discovered a new rope that had all of the attributes of steel cable but at 10% of the weight. Around that time, the devastating Sichuan, China earthquake struck, destroying as many as 600,000 structures in just seconds. These two events motivated him to search for a firm that shared his vision for the Rescue Wizard. His search culminated in a collaboration with ROBRADY design and the founding of Wizard Machines. Morrison has invested the last two years and substantial personal funds to bring make the Rescue Wizard to reality.

ROBRADY design is a multi-disciplined product design and development studio that offers its multinational client base—including General Electric, Mercedes-Benz, Dell Computers, Parker Hannifin, AT&T, Merial and Volvo Penta—progressive industrial design, mechanical design and engineering, graphics /packaging / GUI / web and eCommerce design, market research, brand and retail development, complete rapid prototyping and production program management. ROBRADY design stresses comprehensive speed-to-market product solutions by collaborating to identify the greatest areas of opportunity and producing innovative designs to deliver profitable product solutions. ROBRADY delivers design, production and capital solutions to their clients in support of their research to reality philosophy.

The Rescue Wizard is a gas-powered, man-portable winch capable of pulling loads as heavy as 12,000 lbs. (5,443.108kg). Designed for simple operation under the hardest circumstances, the winch can be used where destroyed roads and tight fits make heavy machinery and vehicles unfeasible and when electric power is unreliable, impractical (e.g. in or near water) or even nonexistent. As such, the winch is ideal for emergency rescue workers, forestry personnel, road crews and the military. With the Rescue Wizard, ROBRADY has surpassed the concept profile, leveraging mechanical and industrial design expertise to realize Morrison’s vision for a life-saving device with great commercial appeal. Aside from obvious rescue applications, the Rescue Wizard could be indispensable for road crews, the forestry service, the military and outdoorsmen as well.

The International Design Excellence Awards (IDEA®) competition is a celebration of the year’s most inventive and creative product and product concept designs. Of the entries submitted, the judges recognize Finalist, Bronze, Silver and Gold Awards. This year the competition received the most entries since it began 30 years ago. Out of 407 finalists, 38 were honored with the Gold award; while 64 received the Silver award and 88 won the Bronze award. IDSA has partnered with the Henry Ford in Dearborn and all finalists from this year will go into the permanent collection of the museum.

Andy Morrison of Naples, Florida founded Wizard Machines in 2008. Morrison has had the idea for the Rescue Wizard for the past 25 years. Over the years, with every disaster, Mr. Morrison thought about that ideal machine but the technology did not exist to achieve the needs he envisioned for a reliable machine that was light and durable in nature. Finally, in 2008 he became aware of a new rope that had all of the attributes of steel cable, but with 10% of the weight.  At about the same time there was a devastating earthquake in Sichuan, China that collapsed as many as 600,000 structures in a matter of seconds.  Those two events motivated him to begin a search for a firm that shared his vision.  That culminated in his collaboration with ROBRADY Design, of Sarasota, Florida, and the founding of Wizard Machines. Morrison has invested the last two years and substantial personal funds to bring the dream for the Rescue Wizard to reality.

ROBRADY has teamed with Xhale on many projects since 2007, and worked closely with them on the design, ergonomics and engineering requirements of the HyGreen™ System. ROBRADY CEO / Design Director Robert Brady feels the complimentary partnership the two companies share will continue to yield many profitable products: “Xhale Innovations’ appreciation and understanding of the importance of design working in unison with technology drives their success in product development. ROBRADY will continue to strive in positioning Xhale as a source for highly desired market-leading medical products.”

“Choosing ROBRADY has been one of the best decisions we’ve made,” says Xhale CEO Richard Allen. “We wanted a highly innovative design that would be readily brand-identifiable, but also wanted a product the customer/user would find to be completely intuitive and easy to use. ROBRADY delivered in every way. They did an outstanding job of helping us with ideation, and integrated the design concepts with customer-driven ergonomics and our unique engineering requirements.”

The 2010 Medical Design Excellence Award winners will be honored during the Medical Design & Manufacturing (MD&M) East Conference and Exposition, June 9 at New York City’s Jacob K. Javits Convention Center.

Canon Communications LLC organizes the MDEA award competition, the only awards program that exclusively recognizes contributions and advances in medical product design. Entries are evaluated on design and engineering features, including innovative use of materials, user-related functions that improve healthcare delivery and change traditional medical attitudes or practices, features that provide enhanced patient benefit and the ability of the product development team to overcome design and engineering challenges to meet the product’s clinical objectives.

Xhale Innovations, Inc. is a subsidiary of Xhale, Inc. Xhale was formed in 2005 following six years of research and intellectual property development at the University of Florida, Gainesville. Xhale is funded by private equity investment, and has been awarded two NIH SBIR Phase I grants and one NIH SBIR Phase II grant. The company’s corporate operations are headquartered in Gainesville, Florida, near the University of Florida campus, and the company’s production and engineering facilities are located in Bowling Green, Kentucky.

ROBRADY design is a multi-disciplined product design and development studio that offers its multinational client base—including General Electric, Mercedes-Benz, Dell Computers, Parker Hannifin, AT&T, Merial and Volvo Penta—progressive industrial design, mechanical design and engineering, graphics/packaging/GUI/web and eCommerce design, market research, brand and retail development, complete rapid prototyping and production program management. ROBRADY design stresses comprehensive speed-to-market product solutions by collaborating to identify the greatest areas of opportunity and producing innovative designs to deliver profitable product solutions. ROBRADY delivers design, production and capital solutions to their clients in support of their research to reality philosophy.

UPDATE: The HyGreen™ system has been featured on Fox News. click here to check out the story.

The award announcement has been featured on a number of websites including Autoblog Green and Core 77:

Florida-based ROBRADY design has just racked up a GGDA for their Vectrix Electric Super Bike, a zero-emissions piece of bad-assery that also got nods from the people at Red Dot and IDEA.  -Core 77

The Green GOOD DESIGN™ award is a very specialized edition of the GOOD DESIGN™ program which emphasizes the importance of sustainable design by developing public awareness about companies that are doing the best job in sustainable design for world environments.  Green GOOD DESIGN™ 2009 recipients represent the world’s most important manufacturers and design firms and leading FORTUNE 500 corporations that are forwarding a new emphasis on a more sustainable design and environment worldwide.