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Posts Tagged ‘branding’

April 5th, 2011


Yelling Fire in a Crowded Marketplace

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Whether it is the name of your product, the sales pitch or the instruction manual, words are critically important. They have the power to drive clients and customers to your product or away from it. Take for example the Volkswagen Toureg SUV. Besides being a word whose pronunciation can be confusing, its meaning is something […]

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Copywriting