Ziivaa + ROBRADY (Unlikely Match = Perfect Sense)

Sometimes the strongest collaborations are those you least expect (a discussion with Rob Brady on the inception of Ziivaa).

When Dr. Stephen Lee first approached ROBRADY design with his concept for a product that eliminates menstrual discomfort within minutes, we knew we were on the verge of something unprecedented. Dr. Lee’s concept was radically different from [...]

Yelling Fire in a Crowded Marketplace

Whether it is the name of your product, the sales pitch or the instruction manual, words are critically important. They have the power to drive clients and customers to your product or away from it.
Take for example the Volkswagen Toureg SUV. Besides being a word whose pronunciation can be confusing, its meaning is something far [...]

Faces of Technology Interviews Rob Brady

Rob Brady, CEO and Design Director of ROBRADY design, was chosen to participate in the 2010 Faces of Technology series hosted by the Florida High Tech Corridor. ROBRADY design was highlighted for their progressive design in multiple industries spanning from medical devices to electric vehicles.

Rob Brady Discusses The Business Of Design With CEOwise Part 2

Rob Brady sits down with Sean Burke from CEO Insights to discuss the business of design. This interview originally appeared as a podcast on CEOwise.com. In this interview with Sean, you will hear Rob discuss: what it is like being in the “eye candy” business; the increased importance of design in business; how design is [...]

Rob Brady Discusses The Business Of Design With CEOwise

Rob Brady sits down with Sean Burke from CEO Insights to discuss the business of design. This interview originally appeared as a podcast on CEOwise.com. In this interview with Sean, you will hear Rob discuss: what it is like being in the “eye candy” business; the increased importance of design in business; how design is [...]