ROBRADY is well known for their design prowess in the electric scooter and super bike world, but this is their first foray into the electric bicycle market. Fritz Maffry of the Dynamo Group, who is currently reviewing the db0 3.0 for North American distribution, sees the bike as a breakthrough, with the “same caliber of design DNA as products from Apple or Sony”. Maffry has been reviewing the bike and commented that “a crowd gathered when we were on our test drives” and feels that ROBRADY and DK City succeeded in elevating the design game in electric bicycle market. The Dynamo Group, which specializes in commercializing breakthrough light electric products, is keeping an eye out for future collaborations of ROBRADY and DK City – as Maffry states: “Can’t wait to see what they have coming next”.

ROBRADY has several interactive displays planned for their booth this year. In addition to the db0 folding bicycle, they will be featuring their XTools floating fishing equipment, Identity Stronghold Secure Sleeves, and the Vectrix VX-1 Maxi Scooter. They will be reaching out to technology companies to offer design, production and capital solutions. Dickie Herbst, Director of New Ventures for ROBRADY, will be available Friday morning at the booth and is looking forward to meeting with technology groups in the Tampa Bay area. Matt Leiter, Director of ROBRADY capital, will be available Friday afternoon as well.

CoolTECH, hosted by the Tampa Bay Technology Forum, is annual event featuring a display of interactive experiences designed to showcase the coolest technology coming out of the Tampa Bay region and beyond. Attendees check out cutting edge technology, gain insight from industry leaders and take part in interactive voting for the coolTECH Awards. The event attracts hundreds of attendees from the technology and business community and has something for everyone including industry leaders, entrepreneurs, investors, researchers and students. CoolTECH 2010 will take place June 4 at MOSI in Tampa.

ROBRADY design is a multi-disciplined product design and development studio that offers its multinational client base—including General Electric, Mercedes-Benz, Dell Computers, Parker Hannifin, AT&T, Merial and Volvo Penta—progressive industrial design, mechanical design and engineering, graphics /packaging / GUI / web and eCommerce design, market research, brand and retail development, complete rapid prototyping and production program management. ROBRADY design stresses comprehensive speed-to-market product solutions by collaborating to identify the greatest areas of opportunity and producing innovative designs to deliver profitable product solutions. ROBRADY delivers design, production and capital solutions to their clients in support of their research to reality philosophy.

While ROBRADY is well known for their design prowess in the electric scooter and super bike world, this is their first foray into the electric bicycle market. ROBRADY’s CEO / Design Director Robert Brady said his team “took a white page look” at the opportunity and set out to design a series of bikes that would be instantly recognized as the next generation in folding bikes:

“The three new db0 bikes embody our mission to design a series of clean, bold, and innovatively simple folding bikes. Our design work promotes the folding mechanism as an integrated piece of the design- a ‘focal point’ that adds visual value to the bike design unlike it has ever been done before. We don’t hide the fact that these bikes fold- we have made it a distinguished characteristic of the series”

Several features of the bike are currently in patent process. DK City, who will be the exclusive manufacturers of the bicycle series, is also taking a fresh approach to the build, incorporating unique manufacturing processes that will deliver a bicycle of superior craftsmanship. The partnership is planning several future projects beyond this series of bicycles.

DK City Corporation was founded in 1987 and is headquartered in Taichung, Taiwan with an additional facility in Shanghai, China.  They employ 1500 people and have an annual sales volume of US $400 million. They are committed to innovating, designing and manufacturing technologically advanced and environmentally friendly products. Known for their sophisticated fitness equipment, massage chairs, and recreational electric scooters and golf carts, DK City has recently expanded into the pollution-free electrical bicycle and motorcycle market. This expansion is driven by their desire to protect and preserve the planet for future generations.