
August 5th, 2010
Unappreciated by the world is the fact that in today’s elusive studio of motorcycle design America is a major player – for some, the major player. Dozens of designers, engineers and craftsmen are creating some of the most exciting and innovative motorcycles the world has ever seen – ever dreamed about. This doesn’t just mean [...]
July 23rd, 2010
My team and I started to prepare the booth at the ’08 INDY Motorcycle Industry Expo very early in the morning. We had spent the last two days setting up. The show didn’t start until 10:00 am, but we were there at 8:00 am because we were anxious to get everything ready. The truth is we were very nervous. This was the very first motorcycle industry event that Vectrix Corporation had ever attended in North America, and we wanted to make a good showing.
July 22nd, 2010
ROBRADY design has been awarded a Silver IDEA award in the Commercial/Industrial concept category of this year’s competition for their Rescue Wizard portable winch design. In disasters such as Hurricane Katrina or the Haitian earthquake, the ability to mobilize and power up rescue assets means the difference between life and death
July 19th, 2010
Charley Belcher from Good Day Tampa Bay on FOX 13 visited the studio. A morning of filming ensued, and some great discussions about our products and processes took place. Take a look below at a few of the segments as posted on the FOX 13 website.
June 30th, 2010
We seem to be surrounded by people who tell us we are living in the age of a personal transport revolution. Their main reference point for this bold statement is that motorcycles powered by electric propulsion systems have become available. But while the use of batteries as the energy source to drive motorcycles is considered by many to be a revolution, it is in fact part of an evolutionary process.
October 14th, 2009
Nothing can excite the masses quite like a sexy and futuristic concept car. Everyone can relate to them, invoking pure passion in many. As fun as it is to look upon these rolling sculptures, it is even more exciting to create them.
This tutorial will focus on the “hero” rendering that is used to accurately explain [...]
September 24th, 2009
Earlier this month ROBRADY design and DK City unveiled their concept db0 folding electric bicycle to a select audience at this year’s leading bicycle show at Eurobike ’09 in Friedrichshafen, Germany. Images of the concept bike are now being made available to the public. ROBRADY will be discussing the bike with Carlton Reid of BizBike.com [...]
July 24th, 2009
You may be asking yourself how ROBRADY design generates the photoreal images that are plastered all over our marketing material, website and blog. They aren’t photos. The truth is that those images are renderings of CAD models. Shaders, materials, textures and lighting are all used and balanced with one another to create those realistic images [...]
July 20th, 2009
Go green! Go fast? Not a problem for internationally renowned ROBRADY design of Sarasota, Florida. A year after winning a distinguished design award from the Red Dot Museum in Singapore, ROBRADY has been awarded two prestigious Green GOOD DESIGN™ 2009 awards for the Vectrix Electric Super Bike and Vectrix VX-1 Electric [...]