Chaos Group Interviews Erik Holmen

THE STORYTELLERS
ROBRADY design is a multi-disciplinary product design and development studio that offers its multinational client base – including General Electric, Mercedes-Benz, Dell Computers, Segway, AT&T, Merial, Vectrix and Yamaha – progressive industrial design; mechanical design and product engineering; graphics, packaging, GUI, web, and eCommerce design; market research; brand and retail development; complete rapid prototyping; [...]

Ziivaa + ROBRADY (Unlikely Match = Perfect Sense)

Sometimes the strongest collaborations are those you least expect (a discussion with Rob Brady on the inception of Ziivaa).

When Dr. Stephen Lee first approached ROBRADY design with his concept for a product that eliminates menstrual discomfort within minutes, we knew we were on the verge of something unprecedented. Dr. Lee’s concept was radically different from [...]

Inside ROBRADY: An Interview With Robert Donovan

Q. Of the experience you have gained managing different projects and teams, how does that contribute to managing a diverse team like ROBRADY?
Over the course of my career I have been fortunate enough to work hands-on with a huge variety of different types of projects, [...]

Rob Brady Featured on IDSA

As the Design4 Conference draws closer, the conversation of “what do you Design4?” is one that I have been having with a variety of designers around the country. From creating a system for transporting clean water in third world countries, to solving more local challenges such as humanizing products in the U.S., people [...]

Inside ROBRADY: An Interview with Ryan Donahue

Q. What fascinates you in building prototypes?
The most fascinating part of building prototypes is that the nature of our work forces us to research, explore, experiment, learn, and develop innovative models day in and day out. Just as products are redesigned and developed so are the materials and processes used in the fabrication. There [...]

Inside ROBRADY: An Interview with Erik Holmen

Q. How long have you been an industrial designer and what is your schooling background?
I trained at the College for Creative Studies (CCS) in Detroit, graduating in 2003 with a BFA in industrial design. Growing up, I loved drawing and designing airplanes and spaceships, wanting to be an aerospace engineer. This was before I knew about [...]

ROBRADY design reels in Red Dot award for work on Rescue Wizard

ROBRADY design has won this year’s Red Dot Concept award in the Protection category for their Rescue Wizard portable winch design. The Wizard, a gas-powered, portable winch, enables a single person to pull loads up to 12,000 lbs. (5,443.108kg). Designed for simple operation under the hardest circumstances, the winch can be used where heavy machinery [...]

The rMoto Becomes An American Dream

Unappreciated by the world is the fact that in today’s elusive studio of motorcycle design America is a major player – for some, the major player. Dozens of designers, engineers and craftsmen are creating some of the most exciting and innovative motorcycles the world has ever seen – ever dreamed about. This doesn’t just mean [...]

Alternative Vehicles – Evolution or Revolution, part 2

My team and I started to prepare the booth at the ’08 INDY Motorcycle Industry Expo very early in the morning. We had spent the last two days setting up. The show didn’t start until 10:00 am, but we were there at 8:00 am because we were anxious to get everything ready. The truth is we were very nervous. This was the very first motorcycle industry event that Vectrix Corporation had ever attended in North America, and we wanted to make a good showing.

ROBRADY design pulls in IDEA award for work on Rescue Wizard

ROBRADY design has been awarded a Silver IDEA award in the Commercial/Industrial concept category of this year’s competition for their Rescue Wizard portable winch design. In disasters such as Hurricane Katrina or the Haitian earthquake, the ability to mobilize and power up rescue assets means the difference between life and death