August 11th, 2011
ROBRADY design is a multi-disciplinary product design and development studio that offers its multinational client base – including General Electric, Mercedes-Benz, Dell Computers, Segway, AT&T, Merial, Vectrix and Yamaha – progressive industrial design; mechanical design and product engineering; graphics, packaging, GUI, web, and eCommerce design; market research; brand and retail development; complete rapid prototyping; [...]
August 3rd, 2011
Sometimes the strongest collaborations are those you least expect (a discussion with Rob Brady on the inception of Ziivaa).
When Dr. Stephen Lee first approached ROBRADY design with his concept for a product that eliminates menstrual discomfort within minutes, we knew we were on the verge of something unprecedented. Dr. Lee’s concept was radically different from [...]
July 6th, 2011
Q. Of the experience you have gained managing different projects and teams, how does that contribute to managing a diverse team like ROBRADY?
Over the course of my career I have been fortunate enough to work hands-on with a huge variety of different types of projects, [...]
March 30th, 2011
As the Design4 Conference draws closer, the conversation of “what do you Design4?” is one that I have been having with a variety of designers around the country. From creating a system for transporting clean water in third world countries, to solving more local challenges such as humanizing products in the U.S., people [...]
March 4th, 2011
Q. What fascinates you in building prototypes?
The most fascinating part of building prototypes is that the nature of our work forces us to research, explore, experiment, learn, and develop innovative models day in and day out. Just as products are redesigned and developed so are the materials and processes used in the fabrication. There [...]
February 7th, 2011
Q. How long have you been an industrial designer and what is your schooling background?
I trained at the College for Creative Studies (CCS) in Detroit, graduating in 2003 with a BFA in industrial design. Growing up, I loved drawing and designing airplanes and spaceships, wanting to be an aerospace engineer. This was before I knew about [...]
October 1st, 2010
ROBRADY design has won this year’s Red Dot Concept award in the Protection category for their Rescue Wizard portable winch design. The Wizard, a gas-powered, portable winch, enables a single person to pull loads up to 12,000 lbs. (5,443.108kg). Designed for simple operation under the hardest circumstances, the winch can be used where heavy machinery [...]
August 5th, 2010
Unappreciated by the world is the fact that in today’s elusive studio of motorcycle design America is a major player – for some, the major player. Dozens of designers, engineers and craftsmen are creating some of the most exciting and innovative motorcycles the world has ever seen – ever dreamed about. This doesn’t just mean [...]
July 23rd, 2010
My team and I started to prepare the booth at the ’08 INDY Motorcycle Industry Expo very early in the morning. We had spent the last two days setting up. The show didn’t start until 10:00 am, but we were there at 8:00 am because we were anxious to get everything ready. The truth is we were very nervous. This was the very first motorcycle industry event that Vectrix Corporation had ever attended in North America, and we wanted to make a good showing.
July 22nd, 2010
ROBRADY design has been awarded a Silver IDEA award in the Commercial/Industrial concept category of this year’s competition for their Rescue Wizard portable winch design. In disasters such as Hurricane Katrina or the Haitian earthquake, the ability to mobilize and power up rescue assets means the difference between life and death